High volume, thin margins, and a card fee on every bottle. Dual pricing moves that fee into the posted card price, so you keep the whole sale.
Run at $80,000 a month in card volume and a $25 ticket, which is typical for the trade. Your own number will differ. That's what the call is for.
| Monthly card volume | $80,000 |
| What card fees cost you today, at 3.5% | −$2,800/mo |
| Over a year | −$33,600 |
| With dual pricing, out of your settlement | $0* |
* Illustrative, at 3.5%, which is about what owners pay today once every fee is counted. You still pay on refunds, on tips added after the sale, and a monthly cost for the program. Dual pricing covers the card fee on sales you take in person.
Every owner in your trade asks it. Here's the straight answer.
They already pay two prices at the gas station on the corner, every week, without a second thought. Both prices are posted on the shelf and on the screen, the difference on a $25 bottle is about a dollar, and cash customers get the lower number. Owners who run it tell us the questions stop within the first week.
Take EBT? It always rings at the cash price. That's federal law (7 CFR 278.2), and the terminal arrives programmed that way.
EBT, a printer, and a screen your counter staff won't need training on. The call confirms the match, and whichever machine is right for your business is the one that costs $0.
Countertop touchscreen terminal — reliable, familiar, does everything a fixed counter needs.
The same math, run at local volume, with your state's rules on the page.
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Twenty minutes with someone who sets up liquor stores accounts every week. No pressure, and the math is yours to keep either way.