Dual pricing, with no sales pitch.
Everything Pacta does for you happens without this: your rate matched, cash back every month, a free terminal. Dual pricing is a second, optional program that changes who pays the card fee. Here is what it is, what it is not, and how to tell if it fits your shop.
Two prices go up. The customer picks.
Two prices go on the tag.
Every item gets a cash price and a card price. We handle the signs, the terminal setup and the rules. You set up nothing.
Your customer picks.
At the register both prices show on the screen. Cash pays the lower one. Card pays the card price, which covers the card fee. It is their choice, and it is what they already see at the gas pump.
The card price covers the fee.
Because the fee sits inside the card price, it stops coming out of your money on card sales. Your money still lands the same business day on most accounts.
You still pay the card fee on refunds and on tips added after the sale. The $24.99 a month is the same either way.
An example, at a 2.9% rate. Say you run $80,000 a month on cards. Dual pricing moves about $2,320 a month of card fees off your deposit and onto the card price. That is about $27,840 a year. Your cash back is separate, and it still comes every month. Your own numbers depend on what you pay today, and we work them out with you on the call.
What it looks like.
Both prices on screen
The terminal shows both. Your staff does no math.
Signs we give you
Clear signs, in the spots the rules ask for.
Receipts show both
Every receipt, every time. Nothing is a surprise later.
You always keep the cash price
Your dashboard shows the cash price on every sale, card or not.
It is not right for every shop.
Some states, some trades and some counters are wrong for dual pricing. We would rather sign you up for the cash back alone than run a program that does not fit. We tell you on the first call.
Will customers mind seeing two prices?
Most do not. The difference is small, and they already see it at every gas station. People paying cash are happy to pay less. Most owners see no drop in card use and a bit more cash.
Does this add a fee at the register?
No. The card price is the price on the tag, and the terminal rings up the price on the tag. Nothing gets added at checkout. Both prices are posted up front and the customer picks. We set the terminal up so it stays that way in your state.
Do I have to do this?
No. It is optional, and it is not the deal. The deal is your rate matched and 20% cash back every month, which you get either way. Dual pricing is a second choice, and there are states and shops where we tell you not to.
Is it legal?
Dual pricing is legal in all 50 states when the card price is the posted price. It also follows Visa and Mastercard rules when it is set up right, and that is our job, not yours. It is different from adding a fee at checkout, which has tighter rules. We keep your setup current as the rules change.
Does it change my cash back?
It changes who pays the card fee, not how the cash back works. With dual pricing or without it, you get 20% of our cut, back to you every month. We show you both numbers on the call.
Find out if it fits your shop.
Tell us what you run on cards and what kind of shop you have. We will tell you your cash back, and whether dual pricing is even worth talking about.