Dual pricing, with no sales pitch.

What it is

Dual pricing means you post two prices for each item: a cash price and a card price. The card price is a little higher and covers the card fee. Customers see both up front and pick how to pay. Gas stations have done this for decades.

When it is legal

Dual pricing is legal in all 50 states when the card price is the posted price. The customer sees two prices and chooses. You are giving a discount for cash, not adding a penalty for cards. That difference is the whole thing, and it is why the setup matters.

Dual pricing is not a fee at checkout

People mix these up. A fee at checkout adds a charge on top of one posted price when someone pays by card. The card networks cap it, some states ban it, and it has to be registered. Dual pricing posts two prices from the start. It is simpler, clearer to the customer, and it holds up.

The rules that keep it clean

• Signs at the door and at the register, so nobody is surprised.
• The terminal rings the posted card price. Nothing gets added at checkout.
• EBT always rings at the cash price. That is federal law.
• Both prices on the tag, every time.

Why we will sometimes say no

Some states and some shops are a bad fit. A shop with mostly repeat customers on small tickets can lose more goodwill than it saves. A state with strict rules is not worth the risk. We talk it through on the call and tell you straight. It is never the deal.

What it does to your cash back

Nothing. Your cash back is 20% of our cut, every month, with dual pricing or without it. Dual pricing changes who pays the card fee. The cash back is separate. We show you both numbers on the call.